For many funeral directors, asking families for Google reviews can feel uncomfortable. However, the benefits of obtaining these reviews are immense, not only in building trust but also in enhancing your online presence and visibility. Here’s how to approach requesting Google reviews and why it’s worth overcoming any reservations.

The Benefits of Google Reviews for Funeral Directors

1. Building Trust: Google reviews play a crucial role in establishing trust with potential clients. When families see positive reviews, it reassures them that they are choosing a reliable and compassionate funeral director. These testimonials act as modern-day word-of-mouth recommendations, making your services more appealing to those in need.
2. Boosting SEO: Google reviews significantly impact your website’s search engine ranking. More reviews can lead to higher visibility in local search results, meaning that when someone searches for “funeral directors near me,” your business is more likely to appear at the top of the list.
3. Testimonials for Your Website: Positive Google reviews can be repurposed as testimonials on your website. This adds authenticity and provides social proof, showcasing real experiences from families you’ve served.

How to Ask for Google Reviews

Understanding the discomfort many funeral directors feel in asking for reviews, we recommend a warm, gentle approach:

1. Email Requests: After the service, send a follow-up email to the families you’ve served. Express your gratitude for allowing you to assist them during their difficult time and then kindly ask if they would be willing to “share their experience with the community” by leaving a review. Include a direct link to your Google review page in the email to make the process as simple as possible.
2. Website Integration: Adding a “Share Your Experience” section on your website’s contact page can subtly encourage families to leave a review. This can include a brief message and a direct link to your Google review page.
3. Printed Materials: If you provide families with any printed materials post-service, such as a thank you note or a brochure, consider including a small note inviting them to leave a review online. This could be framed as part of your commitment to continuous improvement and serving the community.
4. Remind During Follow-Up Calls: If your practice includes follow-up calls to check in on families after the service, this is another opportunity to gently ask for a review. You can mention how their feedback helps other families during their time of need.

How to Find and Share Your Google Review Link

1. Find Your Google Review Link:
   • Sign in to your Google My Business account.
   • On the Home tab, you’ll find a section labeled “Get more reviews.”
   • Click “Share review form” to copy the link that you can share with your clients.
2. Increase Your Reviews:
   • Consistency is key. Regularly ask families to leave reviews.
   • Make it easy by providing direct links.
   • Educate your staff on the importance of reviews and encourage them to share the request with families when appropriate.
3. Add the Link to Your Website:
   • Place the Google review link on your “Contact Us” page or even in your website footer.
   • Create a call-to-action button that says, “Share Your Experience” to guide users directly to the review page.

Conclusion

Google reviews are a powerful tool in establishing trust, improving search engine rankings, and providing valuable feedback. By adopting a warm and thoughtful approach to requesting reviews, you can help more families find your services when they need them most. At Funeral Marketing UK, we’re here to support you in optimizing your online presence. Contact us today to learn more or book an appointment to discuss how we can help your funeral home rise in search rankings and refine your online marketing strategy.